Target Rating Point (TRP) which is used to know the TRP of the television. Calculated? What are the methods or tricks with the help of which you can calculate them. Which are the India Top 10 Highest TRP TV Serials? TRP calculation, with the help of which it is found out that which advertising should be shown to which target audience in the market, along with what kind of place they come from.
What kind of advertising should be shown to them, who can communicate with them, explain them well about the products, an advertising company can understand the answer to all these questions only when it has TRP data of a channel with it.
Today in this article we will know through medium that how TRP is calculated? How is it calculated, how does a company prepare target impressions audience data, etc. Today we are going to answer the questions, so read it completely.
Who is decided TRP ( TRP )?
The monitoring team of India TRP is brought to the Indian Television Audience Measurement. Which you are a joint agency named BARC (Broadcast Audience Research Council India). Advertisers (ISA), TV Broadcasters (IBF), Advertising and Media Agency (AAAI) Investing Stockholders hereby decide the Average TRP Data from which channel, serial or TV show TRP is going. Let us tell you that this is the world’s largest Television Measurement organization, its headquarter is located in Mumbai, it was started in 2010.
TRP (Target Rating Point) A metric is used to calculate this, from which advertising companies know which channel is being watched by more audience and according to this metric for how long that channel is being watched, the advertiser will advertise his ads on that channel. We publish and what will be the cost of running that ad, that is also decided by looking at the TRP.
BARC collects all this data, a device has been installed in the homes of BARC 44000 people on their television, all this is done by looking at the target audience, all this is done in different demographic areas like most of these devices installed in the urban area. It is done and installed in some rural areas and also install them in their homes according to different age groups. After this, the TRP is calculated according to the data that this device sends. There is also a lot of drawback in this device, according to which sometimes the data is also wrong.
How is TRP determined?
To find out the TRP of any TV channel or show, people’s meter is installed with setup box in some places or cities in BARC India. . For how long is it being seen, which age people are watching it. Whether they are women, men or children, our agency finds out which channel, show or serial is being liked the most and after that a weekly data is prepared.
According to which it is decided whose TRP has been the highest, and which show has flopped. Based on the estimation of these data, monthly and full year data is also prepared. Somewhere it has also been shown, whose TRP has not been able to match from the beginning till date.
How is TRP calculated?
In the houses where this device is installed, a code is published in every new show broadcast on each channel, so that it shows how many people have watched that one channel at that time. In this the time showing the ad is not counted. This data is collected from all the houses. There is a formula to calculate TRP.
Like if the target audience is 10000000 and out of that the impression is 1000000. So 100 = 10 is (1000000 impressions / 10000000 x 100 = 10) Another formula for this is (100 x reach x frequency) Like how many viewers have watched that channel for how long. BARC India Weekly relies on its data and also ranks from top 1 to 10 and on which channel which show was most watched, in that last week, advertisers place their ads on that channel.
Top 10 Highest TRP TV Serials
1. Anupama
Anupama is a serial of Star Plus was started on 13 July 2020. This story is of a middle class girl who works as a daughter in her in-laws’ house so that her family’s financial condition can improve and on the other hand she also wants to fulfill her dreams. You can see Rupali Ganguly in the role of Anupama. It has remained at the number 1 position since its inception. In the report in January 2022, it remains at number 1 with 4.2 million views lead.
2. Missing someone’s love
The serial of Star Plus is a love triangle in which the main character is a policeman, he also marries the one he loves, but another girl comes in his life, which is his responsibility to take care of some similar story. They are also number in the list of Rah serial TRP, based on 3.1 million views, this serial has been at number 2nd.
3. Yeh Rishta Kya Kehlata Hai & Tamarind
Both these serials are released on Star Plus, this Rishta Kya Kehlata Hai show has completed its 12 years and its popularity still remains among the people. Along with this, people had liked a lot since the beginning of Tamarind serial, in which the story of a village girl has been told, both the serials have managed to make their place at number 3 with 2.9 million views.
4. These are the wants
Star Plus’ show Yeh Hai Chahte is a story based on a love story which is full of many twists and turns so far it has made 2 seasons, it has been ranked 4th in the top 10 of TRP with 2.8 million views.
5. Kumkum Bhagya and Utilities
Kumkum Bhagya is a serial of zee TV which has been a huge hit since its inception, the same Udaryan is released on Colors, in which a love story of Punjab has been told, both of them have been ranked 5 on the basis of 2.5 million views.
6. Kundali Bhagya
Kundali Bhagya serial has been started with Kumkum Bhagya which is very much liked by the audience. It is ranked 6th with 2.5 million views.
7. Bhagyalakshmi
In Zee TV’s show Bhagyalakshmi, which was started some time back, in the story, a middle class girl gets married to a businessman, people have liked this serial full of many twists with this story and it has got 7 places With 2.2 million views.
8. Saathiya 2
This serial of Star Plus is being liked very much among the people, on the basis of this it has got 8th place on 2.1 million views.
9. Taarak Mehta Ka Ooltah Chashmah
Taarak Mehta has always been the most popular show of Indian comedy, its TRP has been declining for some time but still it is making its place in the TRP list with 2.0 million views.
10. Pandey Store
Star Plus’s Program Pandey Store is also slowly making its way into the top 10 list with 1.9 million views.
Let us tell you that whatever data we have got related to TRP, it is not accurate but average data, friends, till some time ago on BARC India, you used to see many TRP related data information in which you state, India, Rural, urban, paid channel, free channel all had weekly impressions.
But in the present time, you do not get to see so much data on it. You will have to visit many other websites to know the TRP of a serial, from where you will get to see weekly impressions of those serials.
You do not have to see the TRP there directly, to check the TRP of any channel, monthly and weekly rankings are taken out by the ratio (ratio) of their weekly data impressions, yet this is just average data. With this, you can calculate the average TRP of these channels through the ratio of the GRP rating of the people who like that channel.
Conclusion
Hope you have our today’s information in which we have told you How TRP is Calculated, The information about which are the Top Highest TRP TV Serials will be well understood, if you have any question or suggestion regarding this post, then you can tell us in the comment.
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